J.C. Lewis Lincoln Aviator Trim Guide
2027 Lincoln Aviator Trim Levels Explained:
Premiere vs Reserve vs Black Label
The Aviator shares one twin-turbo V6 foundation across three trims, with the biggest differences in seating, cabin luxury, suspension options, audio & Black Label benefits.
The 2027 Lincoln Aviator occupies a useful middle ground in the Lincoln SUV lineup: it gives you three-row flexibility and confident V6 power without stepping into the full-size footprint of Navigator. Its calm ride, quiet-luxury approach, standard hands-free highway technology, and available six- or seven-passenger layouts make it especially relevant for households that mix daily driving with longer regional trips.
That fits the Savannah-Lowcountry rhythm well. The same Aviator can handle Southside errands, airport runs, and longer I-95 travel without changing character. Because the powertrain and core capability stay largely consistent, the trim comparison is really about how much passenger flexibility, cabin finish, suspension choice, and premium equipment should be layered onto that foundation.
The useful question is not simply which trim has the longest feature list. It is where the equipment changes enough to matter for the way you will use the SUV, and where moving higher mainly adds luxury rather than changing what the Aviator fundamentally does.
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2027 Lincoln Aviator Trim Levels in 60 Seconds Seven answers that clarify the Premiere-vs-Reserve-vs-Black-Label decision
How many 2027 Lincoln Aviator trims are there?
The retail 2027 Aviator lineup has three models: Premiere, Reserve, and Black Label.
What are the 2027 Aviator starting prices?
Starting MSRPs are $58,245* for Premiere, $68,045* for Reserve, and $86,660* for Black Label. Those figures exclude the $1,695 destination/delivery charge and other fees.
Does a higher trim get more engine power?
No. All three use the twin-turbocharged 3.0-liter V6 and 10-speed automatic, rated up to 400 horsepower and 415 lb-ft of torque on premium fuel.
Which Aviator trims offer rear-wheel drive?
Premiere and Reserve start with rear-wheel drive and offer Intelligent AWD. Black Label makes Intelligent AWD standard.
Which trim is the first with premium leather and the panoramic roof standard?
Reserve. It is the main cabin-material step, where upgraded leather, the full panoramic roof, ambient lighting, and expanded climate/air-quality equipment become standard together.
Which trim makes the 30-way seats and 28-speaker audio standard?
Black Label. Reserve can add both through the available Luxury Package, while Black Label includes them in its standard equipment.
What changed for 2027?
The Aviator adds Asher Gray, Avalanche Gray, and Ruby Red exterior colors, and the Lincoln Security Package is included for four years with activation. A solid roof is also offered on Premiere 100A while the Vista Roof remains available on higher Premiere equipment groups and standard on Reserve and Black Label.
The Aviator's Core Luxury Experience Starts With Premiere
Power, towing, core driver-assistance technology, and the three-row body remain common across the lineup
Every 2027 Aviator begins with the same basic performance formula: a twin-turbocharged 3.0-liter V6, a 10-speed automatic, adaptive suspension, and a Class III Trailer Tow Package that supports up to 5,000 pounds when properly equipped. Lincoln BlueCruise and Lincoln Co-Pilot360 Drive 2.0 are also standard, so moving up the trim ladder is not required to access the core highway-assistance suite.
Premiere already brings heated front seats and steering wheel, six-passenger captain's-chair seating, a 13.2-inch Lincoln Digital Experience center display, a 360-degree camera, and Lincoln Premium Audio. Reserve changes the cabin more substantially with premium leather, the Vista Roof, richer climate and ambient features, plus a broader option menu. Black Label then turns several high-end Reserve options into standard equipment and layers on its own themes and ownership program.
The model-level boundaries are also clear. The Aviator is gasoline-only for 2027, so a hybrid or plug-in powertrain requires a different model. And because it remains a midsize three-row SUV, shoppers who regularly fill all three rows and still carry a large luggage load should confirm that the 16.5 cu. ft. behind row three is enough; moving between Aviator trims does not change that basic packaging. If your priority is strong V6 performance, relaxed highway travel, and luxury-oriented three-row flexibility, the trim decision can stay focused on cabin finish, comfort, and upper-trim privileges.
What's New for 2027
Focused Updates Add Choice Without Changing the Trim Structure
The 2027 Aviator keeps the Premiere, Reserve, and Black Label hierarchy intact. The model-year updates focus on exterior choice, roof availability, and added connected security features rather than reshaping the lineup.
Exterior
Three New Paint Choices
• Asher Gray
• Avalanche Gray
• Ruby Red
Connected Security
Lincoln Security Package
• Included for four years
• Connected theft alerts
• Start Inhibit
• Stolen Vehicle Services
• Related connected protection features
Premiere
More Roof Choice
• Solid roof offered on Premiere 100A
• Panoramic Vista Roof available on higher Premiere equipment groups
• Vista Roof remains standard on Reserve and Black Label
Reserve
New Black-Roof Option
• Black-painted roof available
• Offered with the Jet Appearance Package on qualifying Reserve configurations
Compare the Lineup
Five Decisions Separate Premiere, Reserve, and Black Label
Start with each trim's price and role, then work through the mechanical, seating, cabin, and technology differences that actually change as you move up the Aviator lineup.
Comparison Topic 1 of 5
Reserve Is the Main Luxury Step;
Black Label Packages the Flagship Experience
The price ladder makes more sense when each increase is tied to what actually changes rather than to the number of features listed on the window sticker.
|
Premiere $58,245* |
The complete starting point
• Full twin-turbo V6 performance • Adaptive suspension and towing hardware • BlueCruise and 360-degree camera • Six-passenger captain's-chair layout • Heated front-row comfort • Lincoln Premium Audio |
|---|---|
|
Reserve $68,045* |
$9,800 above Premiere
• Moves into premium leather and richer cabin materials • Adds more climate and comfort equipment as standard • Opens seven-passenger seating availability • Opens Luxury, Dynamic Handling, Illumination, and Jet Appearance upgrade paths |
|
Black Label $86,660* |
$18,615 above Reserve
• Makes Intelligent AWD standard • Standardizes several high-end comfort, audio, and lighting upgrades • Adds Black Label-specific interior themes and finishes • Adds Black Label ownership benefits |
Reserve and Black Label Ask for Different Kinds of Upgrades
Reserve is the conventional step upward because the cabin and configuration choices broaden materially. Black Label is the larger move for shoppers who want the flagship equipment, themes, and ownership experience bundled together rather than selected individually.
Comparison Topic 2 of 5
The V6 Is Shared;
Drivetrain & Chassis Choice Create the Mechanical Differences
Moving up the lineup does not buy more engine output or towing capacity, but it can change drivetrain configuration and open the Aviator's air-suspension option.
| Shared Powertrain |
• Twin-turbocharged 3.0L V6 • 10-speed SelectShift automatic • Up to 400 horsepower on premium fuel • Up to 415 lb-ft of torque on premium fuel |
|---|---|
| Drivetrain |
Premiere / Reserve:
• Rear-wheel drive standard • Intelligent AWD available Black Label: • Intelligent AWD standard |
| Suspension |
• Adaptive suspension standard across the lineup • Air Glide Suspension with Dynamic Lower Entry available on Reserve and Black Label through the Dynamic Handling Package |
| EPA Estimates* |
• RWD: 17 city / 25 highway / 20 combined MPG • AWD: 17 city / 24 highway / 20 combined MPG |
| Towing |
• Class III Trailer Tow Package standard across all three trims • Up to 5,000 pounds when properly equipped |
Performance Is Not the Reason to Buy the Upper Trim
Premiere already delivers the Aviator's full engine output, adaptive suspension, and maximum published tow rating. Reserve matters mechanically when Air Glide Suspension or a specific drivetrain configuration is part of the plan; Black Label's main mechanical distinction is standard AWD.
Comparison Topic 3 of 5
Six or Seven Seats Is the Main Utility Decision Between the Trims
The body and cargo measurements do not grow as the price rises, but Reserve and Black Label open a seven-passenger seating path that Premiere does not offer.
| Premiere |
• Dual second-row captain's chairs standard • Six-passenger seating • Open pass-through access between the second-row seats |
|---|---|
| Reserve |
• Standard captain's-chair configuration seats six • Available second-row bench increases capacity to seven |
| Black Label |
• Heated and ventilated second-row captain's chairs standard • Available second-row bench increases capacity to seven |
| Shared Cargo Volume* |
• 16.5 cu. ft. behind row three • 39.9 cu. ft. behind row two • 75.9 cu. ft. behind row one |
Settle the Passenger Layout Before the Luxury Extras
Premiere makes sense when six seats and the captain's-chair pass-through fit the household. Reserve is the first trim to consider when a seventh seat matters, while Black Label can preserve that flexibility at the flagship end of the lineup.
Comparison Topic 4 of 5
Reserve Changes the Material Tier;
Black Label Raises the Standard Comfort Ceiling
This is where the biggest day-to-day distinction between the three Aviator trims appears: upholstery, climate comfort, seating hardware, and interior presentation.
| Premiere |
• Lincoln Soft Touch seating surfaces • Heated front seats • Heated steering wheel • Six-passenger captain's-chair layout |
|---|---|
| Reserve |
Standard:
• Premium leather seating • Panoramic Vista Roof • Ambient Lighting • Quad-zone climate control • Auto Air Refresh • Heated and ventilated front seats Available: • 30-way Perfect Position front seats through the Luxury Package |
| Black Label |
• 30-way Perfect Position front seats • Active Motion massage • Heated and ventilated first-row seating • Heated and ventilated second-row seating • Premium leather seating • Invitation, Flight, or Moonbeam interior themes |
Reserve Is the Main Cabin-Luxury Breakpoint
Reserve changes more of what occupants touch and experience every day without requiring the Black Label price step. Black Label makes the strongest case when the 30-way seating, upgraded second-row comfort, and exclusive theme treatment all matter together.
Comparison Topic 5 of 5
Core Driver Technology Starts at Premiere;
Audio & Lighting Create the Upper-Trim Separation
Premiere is already strong on screens, cameras, and driver assistance. Reserve and Black Label separate themselves more through display, premium-audio, and exterior-lighting upgrades.
| Shared Technology |
• 13.2-inch Lincoln Digital Experience center display • 360-degree camera • Lincoln Co-Pilot360 Drive 2.0 • Lincoln BlueCruise with four years included • Lincoln Connectivity Package with four years included |
|---|---|
| Premiere |
Standard:
• Lincoln Premium Audio Available depending on equipment group: • 14-speaker Revel audio • Advanced Head-Up Display |
| Reserve |
• Advanced Head-Up Display standard • 14-speaker Revel audio available • 28-speaker Revel Ultima 3D audio available through the Luxury Package • Adaptive Pixel LED headlamps available through the Illumination Package • Expanded signature lighting available through the Illumination Package |
| Black Label |
• 28-speaker Revel Ultima 3D audio • Adaptive Pixel LED headlamps • Illuminated Lincoln Star • Core Luxury and Illumination package content standard |
Premiere Already Covers the Core Digital Experience
Reserve and Black Label do not unlock the Aviator's basic driver-assistance technology. Their technology value is concentrated in richer audio, the standard head-up display on Reserve, premium lighting, and the way Black Label brings the highest-level equipment together as standard.
Strong V6, Relaxed Ride & Upscale Character
Car and Driver emphasizes the Aviator’s powerful twin-turbo V6, cushy ride, stylish exterior, and upscale cabin, highlighting the combination of performance, comfort, and refinement that defines the three-row luxury SUV.
In the publication’s instrumented 2026 Reserve AWD test, which accompanies its current 2027 review, the Aviator reached 60 mph in 5.6 seconds and returned 24 mpg in their 75-mph highway fuel-economy test.
Explore Every Trim
See What Each 2027 Aviator Trim Adds as You Move Up
Premiere establishes the shared foundation. Reserve focuses on the new material, comfort, seating, and package choices that first become meaningful there. Black Label stays focused on what becomes standard or exclusive at the top.
Trim 1 of 3
2027 Lincoln Aviator Premiere
The complete starting point for Aviator power, driver technology, and six-seat luxury
Starting MSRP: $58,245*
| Powertrain |
• Twin-turbocharged 3.0L V6 • Up to 400 hp / 415 lb-ft • 10-speed SelectShift automatic • RWD standard; Intelligent AWD available |
|---|---|
| Shared Capability |
• Adaptive Suspension • Class III Trailer Tow Package • Up to 5,000-lb towing when properly equipped • Lincoln Drive Modes |
| Cabin Foundation |
• Lincoln Soft Touch seating surfaces • Heated 10-way driver / 8-way front passenger seats • Heated steering wheel • Second-row captain's chairs with six-passenger seating • 50/50 PowerFold third row |
| Technology |
• 13.2-inch Lincoln Digital Experience center display • 360-degree camera • Lincoln BlueCruise — four years included • Lincoln Co-Pilot360 Drive 2.0 • 10-speaker Lincoln Premium Audio • 14-speaker Revel audio available |
| Best Fit | Shoppers who want the Aviator's V6 performance, three-row flexibility, BlueCruise, and core luxury experience without stepping into the upper-trim material and equipment upgrades. |
Real-World Analysis
Premiere establishes a substantial Aviator foundation with the shared V6, adaptive suspension, hands-free highway technology, 360-degree camera, towing hardware, and three-row body already included. Its role is less about being a stripped-down entry trim and more about delivering the model's core driving and luxury experience from the start.
For daily Savannah driving and longer runs along I-95, many of the features that shape the drive itself are already present. Second-row captain's chairs also give the standard six-passenger configuration a more open layout and easier access between the rows.
Reserve becomes the next meaningful comparison when premium leather, the standard Vista Roof, ventilated front seats, seven-passenger seating availability, or the broader Luxury, Dynamic Handling, and Illumination options matter to the way the Aviator will be used.
Trim 2 of 3
2027 Lincoln Aviator Reserve
The main step for premium materials, seating flexibility, and option depth
Starting MSRP: $68,045*
| Price Relationship* | +$9,800 MSRP from Premiere |
|---|---|
| Step-Up Features | |
| Cabin & Materials |
• Premium leather seating surfaces • Panoramic Vista Roof with power shade • Ambient Lighting • Quad-zone climate control • Auto Air Refresh • Auto heated and ventilated front seats |
| Seating Choice |
• Standard captain's-chair layout with six-passenger seating • Available second-row 35/30/35 bench increases capacity to seven |
| Technology & Design |
• Advanced Head-Up Display standard • 21-inch wheels standard • 14-speaker Revel audio available |
| Available Upgrade Paths |
• Luxury Package: 30-way Perfect Position seats + 28-speaker Revel Ultima 3D • Dynamic Handling Package: Air Glide Suspension with Dynamic Lower Entry • Illumination Package: Adaptive Pixel LED headlamps and expanded signature lighting • Jet Appearance Package |
| Best Fit | Shoppers who want a richer cabin and greater flexibility to configure the Aviator around passenger capacity, suspension, lighting, audio, and appearance priorities. |
Real-World Analysis
Reserve is where the Aviator moves into a distinctly richer comfort tier. Premium leather, the Vista Roof, front-seat ventilation, ambient lighting, and four-zone climate control arrive together, creating a broader cabin upgrade rather than relying on one standout feature.
It is also the most configurable trim in the lineup. The available second-row bench creates a seven-passenger option, while the Luxury, Dynamic Handling, Illumination, and Jet Appearance packages let shoppers emphasize seating comfort, audio, air suspension, lighting, or styling. For warm-weather family travel from Savannah toward Brunswick and the Golden Isles, the added climate-control and seating choices can have value well beyond the initial test drive.
Black Label becomes the next comparison when the 30-way massaging front seats, 28-speaker audio, standard AWD, upgraded second-row comfort, and Black Label experience are all priorities rather than individual options. Reserve offers more flexibility for shoppers who want to select those upgrades more selectively.
Trim 3 of 3
2027 Lincoln Aviator Black Label
The flagship step for standard comfort hardware, exclusive design themes, and Black Label privileges
Starting MSRP: $86,660*
| Price Relationship* | +$18,615 MSRP from Reserve |
|---|---|
| Step-Up Features | |
| Drivetrain | Intelligent All-Wheel Drive is standard. |
| Front-Row Comfort |
• 30-way Perfect Position front seats • Active Motion massage • Heating and ventilation • Premium leather seating surfaces |
| Second-Row Comfort |
• Heated and ventilated second-row outboard captain's chairs are standard. • Available second-row bench can increase capacity to seven |
| Audio & Lighting |
• 28-speaker Revel Ultima 3D audio • Adaptive Pixel LED headlamps • Illuminated Lincoln Star • Luxury and Illumination package content standard |
| Black Label Identity |
• Invitation, Flight, or Moonbeam interior theme • Unique Black Label grille and trim details • Black Label owner benefits and rewards • Black Label-specific maintenance and ownership support, subject to program terms |
| Best Fit | Shoppers who want the Aviator's most complete standard luxury package and place meaningful value on Black Label design themes, premium hardware, and ownership benefits. |
Real-World Analysis
Black Label keeps the Aviator's shared V6 performance and towing foundation while concentrating its step-up on comfort, finish, standard equipment, and the Black Label ownership experience.
Several features that require additional configuration on Reserve become part of the Black Label package, including 30-way massaging front seats, 28-speaker audio, upgraded second-row climate comfort, standard AWD, and premium lighting. Invitation, Flight, and Moonbeam themes add another distinction by giving the cabin its own Black Label-specific design treatment.
Reserve remains worth comparing for shoppers who want the Aviator's premium cabin while selecting high-end options individually. Black Label brings those flagship features together as a more comprehensive package and adds the themes and ownership benefits that Reserve does not duplicate.
Compare the Aviator Trims in Person at J.C. Lewis Lincoln
Use a visit to compare seating comfort, cabin materials, third-row space, audio, and suspension feel side by side—the differences that are easiest to judge in person.
Narrow the Final Choice
Find the Aviator Trim That Covers the Priorities You Will Use Most
Because the Aviator's core powertrain and driving foundation remain consistent across the lineup, narrowing the choice is largely about deciding which cabin, seating, and comfort upgrades need to be built into the vehicle from the start. Separate the features that will affect everyday use from the ones that are simply appealing extras, then move up the lineup only when the next trim solves a priority the one below it does not.
Start With Premiere
When the Core Aviator Experience Is Enough
You get the shared V6, adaptive suspension, towing hardware, BlueCruise, 360-degree camera, captain's chairs, heated front-row comfort, and Lincoln Premium Audio without moving into a different material tier.
Start With Reserve
When Cabin Luxury or Configuration Choice Matters
Reserve is the first trim with premium leather, the Vista Roof, richer climate comfort, and the broadest option menu. It is also the first trim that opens an available seven-seat bench.
Start With Black Label
When the Flagship Package Is the Point
Black Label makes the highest-end seats, audio, lighting, AWD, second-row climate comfort, exclusive design themes, and Black Label privileges part of one standard package rather than a Reserve option strategy.
Reserve is the pivotal trim in this decision because it can move in two directions: toward greater passenger flexibility or toward much of the comfort and technology found higher in the lineup. If only a few of those upgrades matter, it can be configured selectively. If the goal is to bring most of the flagship equipment together with Black Label-specific design and ownership benefits, Black Label becomes the more direct comparison.
Still Deciding?
Match the Aviator Trim to the Way You Use It Around Savannah
Choose the repeated-use priority closest to your life. Each result gives you a trim to compare first and one nearby alternative worth keeping in view.
Trim to Compare First
Aviator Premiere
Why It Fits
Premiere already has the V6, adaptive suspension, BlueCruise, three-row body, captain's chairs, towing hardware, and core luxury technology needed for daily Savannah driving and longer I-95 trips.
Also Compare
Reserve if premium leather, the standard Vista Roof, ventilated front seats, or seven-passenger seating would improve routines you repeat often.
Trim to Compare First
Aviator Reserve
Why It Fits
For regular Savannah-to-Hilton Head or Beaufort travel, Reserve adds the cabin upgrades you feel for hours at a time: premium leather, ventilated front seats, quad-zone climate control, ambient lighting, and the standard Vista Roof.
Also Compare
Premiere if those material and climate upgrades are less important than keeping the same powertrain and driver technology at a lower entry point.
Trim to Compare First
Aviator Reserve
Why It Fits
Reserve is the clearest trim to investigate when seven seats matter because it offers an available second-row bench in addition to the standard six-seat captain's-chair layout.
Also Compare
Black Label if seven seats remain important but you also want the flagship seating, audio, lighting, themes, and ownership benefits bundled into the upper trim.
Trim to Compare First
Aviator Reserve
Why It Fits
Reserve opens the Dynamic Handling Package with Air Glide Suspension and also gives you Luxury, Illumination, and Jet Appearance choices, making it the most flexible build-your-own luxury tier.
Also Compare
Black Label if your Reserve build already stacks the Luxury and Illumination content and you also value its standard AWD, themes, and ownership benefits.
Trim to Compare First
Aviator Black Label
Why It Fits
Black Label makes the 30-way massaging front seats, heated-and-ventilated seating in both rows, and Lincoln’s top Revel audio system standard—useful when long-distance passenger comfort is a central priority rather than a nice-to-have.
Also Compare
Reserve with the Luxury Package if the seats and audio are the main draw but the Black Label themes and ownership program are not.
Trim to Compare First
Aviator Black Label
Why It Fits
Invitation, Flight, and Moonbeam are Black Label-specific interior themes, and the Black Label ownership benefits are part of the product experience rather than an equipment package Reserve can duplicate.
Also Compare
Reserve if you want premium materials and high-end options but prefer to choose equipment individually instead of buying the full Black Label package.
FAQ : 2027 Lincoln Aviator Trim Levels
A Few Details Worth Confirming Before You Decide
The J.C. Lewis Lincoln Experience
Luxury Shopping and Ownership Built Around Your Time
J.C. Lewis Lincoln Savannah serves Coastal Georgia and the nearby South Carolina Lowcountry from 9505 Abercorn Street, backed by more than 108 years of J.C. Lewis automotive history. The dealership combines that regional continuity with a Lincoln-focused experience built around transparency, premium hospitality, and personalized guidance rather than a one-size-fits-all transaction.
Shoppers can bring the vehicle, trade, financing or lease conversation together in one place, and eligible new-Lincoln purchases can include home delivery throughout the Southeast. For customers coming from Richmond Hill, Pooler, Hilton Head, Beaufort, or elsewhere along the coastal corridor, handling more of the transaction before or after the showroom visit can make the process materially easier to fit into the day.
The same convenience continues after delivery. Factory-trained Lincoln technicians, genuine Lincoln parts, online scheduling, qualifying Lincoln Pickup & Delivery, and mobile-service support for select needs give owners more ways to keep maintenance from taking over the week. That matters in a market where one vehicle may cover Savannah commuting, airport runs, I-95 travel, and regular weekends throughout the Lowcountry.
Where to Go Next
Disclaimers:
*Starting MSRPs shown are $58,245 for Premiere, $68,045 for Reserve, and $86,660 for Black Label as of September 2026. Starting MSRP excludes destination/delivery, taxes, title, license/registration, dealer fees, and options. The 2027 Aviator destination and delivery charge is $1,695. Pricing, equipment, incentives, and availability can change; verify the exact vehicle and current transaction terms with the dealership.
*Horsepower and torque ratings are based on premium fuel and may vary by regulatory configuration. EPA estimates are for comparison only; actual mileage varies with drivetrain, equipment, driving, weather, load, maintenance, and other conditions.
*Towing requires proper equipment and setup. Maximum towing does not replace payload, tongue-weight, hitch, passenger/cargo, trailer-brake, or other vehicle limits. Consult the vehicle's labels and owner's materials for the exact configuration.
*Driver-assistance features are supplemental and do not replace an attentive driver. BlueCruise operates only where supported and requires driver attention and applicable activation/terms. Feature, package, seating, Lincoln Black Label benefit, and service-program availability may vary by vehicle, retailer participation, eligibility, and current program terms.